123 Website Traffic

• Each page should have it’s own unique title tag. Banish the generic ‘run-of-site’ title, it does nothing for your natural search engine results.
• Each title tag should contain your individual page’s target keyword(s). Try to only target one or two keywords per webpage.
• Use the keyword in the title tag as close to the beginning of the website title as possible.
• The title tag should be attention grabbing, try using ‘|’ or ‘-’ to separate your keywords if you’re targeting more than one. Attention grabbing titles are more likely to be clicked on in the ‘natural’ search engine result pages, thus increasing your site’s natural search engine visitors.
• You should internally link to these pages from other pages on your website, using the page in question’s keyword rich title. Also known as anchor text hyperlinks, like so Keyword Wizardry. This further ‘re-enforces’ your website’s relevancy for the keywords your site is targeting. At the very least you should ‘leverage’ the power that good internal linking structure can give to your website.

Your page title is in my opinion very important, it can be used to traffic you website in numerous ways, the two most obvious being reinforcing your web page’s keyword relevancy in the ‘eyes’ of the various search engines, and therefore boosting your site’s ‘natural’ search engine results ranking; it can also be used to ‘entice’ people to click on your website’s link in the actual results themselves, or directory result listings, or link exchange partner pages, or blog and forum comments… The list is endless.

Look out for further posts in the series on DIY SEO.